What’s going on here?

Hi there, my name is Soren. I’m a designer.

Right now, I work in product design, which is essentially the process of designing the apps and websites you use in your day to day life. Part of my job is researching existing customer behavior, and a larger part of it is finding ways to improve upon an existing experience. Sometimes I also help new companies create the first version of a new product or idea.

This newsletter is a series of visual experiments. Some of them are useful, but most aren’t. Some are intentionally chaotic. Think of it like a design meme account of sorts.

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Meet people curious about technology

A wide range of people that work at big tech companies and small startups subscribe to this newsletter. There are also people that work in venture capital that read this. You might meet them in the comments one day.

Get a lens into the product and design process

While many of these ideas are not good, some of them have nuggets of value. I try to sprinkle in a little bit of education without being boring. You can learn about a new industry, and one day I might provide more educational context.

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Paid subscribers get an additional concept every week. I try to spend a little more time on these and explain my thought process a bit more.